Publisher Research Council appoints CEO
“The PRC library is a rich repository of information that marketers, advertisers and media agencies can benefit from and I look forward to unlocking the value of our reading platforms, being consumed and trusted in a quality environment, to prove that reading is one of the most effective platforms to deliver a significant return on investment (ROI),” says Buys.
“I have always been passionate about reading, whatever the channel. In my new capacity as CEO of the Publisher Research Council, I will be a champion of the written word in all forms.”
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