Provantage acquires majority in Global Outdoor Systems
Out-of-home company, Provantage Media Group. has acquired a majority stake in Global Outdoor Systems, a billboard company with a footprint in a large number of African markets. This has resulted in the formation of a new entity, Provantage Global, which will run the group’s African operations.
Global Outdoor Systems was established in 2000 and is a media owner with fully established operations in 10 African countries and affiliations with a further seven; its offices deliver to an additional four neighbouring countries.
Leveraging Global Outdoor Systems’ existing infrastructure in various African countries will allow PMG to launch new media and services, as well as expand its existing highly successful media businesses: ProActive, TransitAds, MallAds, AirportAds and Field Sales. In addition, Provantage Global will be able to take advantage of existing local offices, market knowledge, and the hands-on operational teams to offer a more-comprehensive, solutions-based OOH media portfolio to clients in each country.
Says Jacques du Preez, founder and MD of Provantage Media Group, “We are delighted to announce the acquisition of Global Outdoor Systems and the formation of Provantage Global – a natural progression in terms of our desire to further expand into Africa. This has long been part of PMG’s growth strategy and will enable us to earn foreign currency. Having credible, owned infrastructure in a large number of African countries will give us further traction on the continent and offer a wider footprint and portfolio of media services to our clients, both local and international.”
Comments Neil Page, director of Provantage Global, “This acquisition will provide the impetus to take Global Outdoor Systems’ service offerings to the next level, and bring a wider scope for growth within the existing markets and provide a catapult for expansion into the rest of Africa. Under the new guise of Provantage Global, we are set to become the leading OOH provider on the African continent.”