Philasande Sokhela buys into Artifact SA
After two years of actively searching for the right partner to add value and grow the business, Artifact Advertising South Africa has completed a new partnership, with Philasande Sokhela. The ad agency is now a BBBEE level 4 agency (under the new MAC codes), with several divisions offering specialities where needed, including digital (Level 4 SME), promotions (100% black-owned), integrated (51% black-owned) and print (51% black-owned).
“We are immensely proud and positive about our new shareholding, especially since it is a completely transparent partnership, bringing new ideas to the business and offering increased value to our customers,” says Andy Taoushiani, Artifact managing director.
Sokhela had been working as a quantity surveyor but researching the possibility of beginning a promotions company when he met Artifact.
“Phila is young, extremely energetic, and brings resourceful new business development skills with him,” says Taoushiani. “He was striving to break into this industry with his vision for a promotions company and our partnership has created an opportunity for both parties to grow and develop.”
Sokhela has already brought a network of smaller suppliers and entrepreneurs to the table. “We need to keep enterprise development top of mind,” says Sokhela. “There are many small entrepreneurs who have not had these opportunities and we want to extend our vision to include them.”
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