Pencil for SA at D&AD New Blood Awards
D&AD revealed its 2019 New Blood Awards winners in London on Thursday night, 11 July 2019, and Bernice Puleng Mosala and Vega School of Brand Leadership Johannesburg have brought home a Yellow Pencil for South Africa for her Rexona #MoveAgainstAnxiety entry.
New Blood is one of the world’s largest student competitions and the winners represent the best emerging young talent from over a thousand entries received from 48 countries.. A hundred and seventy three Pencils were awarded in total, including three Black Pencils (the highest creative accolade), four White Pencils and 29 Yellow Pencils. Judges also awarded Best Stand to Falmouth University (MA, Communication Design) at the D&AD New Blood Festival and selected 54 graduates from 1000 exhibiting students as “Ones to Watch”.
The Black Pencils are:
- West Herts College students, Jack Parker and Savannah Finestone, for Make Waves With Waves in response to the adidas brief, aimed at empowering black girls to swim by providing free swimming lessons and a range of swim caps and hair-care products tailored for black hair types. Make Waves with Waves was also awarded a White Pencil, a special award judged across winning entries from all New Blood Awards briefs, for work that shows social purpose and has the power to promote positive change.
- Danish School of Media and Journalism students Joachim Klintfält, Mark Terkelsbøl and Nicolas Housted, for Pad Paper in response to the McKinsey Design & The Case For Her brief, for their innovative sanitary pad roll designed to remove the stigma around menstruation by making period products as commonplace as loo roll.
- Middlesex University students, Kenneth Meek and Marianne Johansen, for Narration in response to the BBC brief, providing a comprehensive database of the BBC’s audio-described TV shows so they can be better accessed by those who need them, namely the blind and partially sighted, as well as a multitasking generation that want to enjoy their shows without being tied to the TV screen.
For more, go to dandad.org/en/d-ad-new-blood-awards.
Updated at 3.11pm on 12 July 2019.