Parmalat leaves King James
Parmalat is moving on from King James, which has worked on some of the Parmalat brand portfolio for more than 13 years and has had the full business since 2010.
Steri Stumpie will move to Haas Collective in Cape Town and the international portfolio will move to Havas in Johannesburg. The new contracts will come into full effect in the New Year. Media planning remains with Zenith as part of a global relationship in the Parmalat Group.
“I would like to thank King James for supporting our business so well for so long. It is always difficult to make such decisions but it feels like the right time to spread our wings and try some new things,” says group marketing executive, Cathy Eve.