On Shelf and Beyond joins TCC’s incubator programme
The Creative Counsel (TCC) has selected On Shelf and Beyond as the first company to benefit from its incubator programme to support black businesses in the marketing and advertising industry. On Shelf and Beyond is a marketing agency that offers strategy development, shopper marketing and brand activation services.
TCC launched the incubator programme at the beginning of the year and plans to take on five startup businesses for support and mentorship by the agency’s management team. Applications are still open for black startups in media, marketing, digital, mobile and activations.
Says Lindiwe Kangai, managing director of On Shelf and Beyond, “There are many good black owned startups with potential but they do not have backing from the industry and have limited access to infrastructure and resources. While I am excited and grateful for the opportunity, it comes with great responsibility. I applied for this incubation as I want to learn from the best and believe this will help me scale up my business.”
According to TCC group co-CEO, Ran Neu-Ner, On Shelf and Beyond has the right mix of talent, drive and potential to benefit from the mentorship, infrastructure, administrative and accounting processes offered by TCC’s management team.
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