NMPi, DQ&A buy US digital creative shop, Joystick
NMPi and DQ&A are acquiring US digital creative specialists, Joystick. The announcement, made during the first day of the 2018 Cannes Lions International Festival of Creativity, follows NMPi’s 2017 expansion into six new markets, including two offices in the US, as well as its recent acquisition of US paid social specialists, MediaPact.
Joystick has a team of over 90 people across five international offices and brings a client list that includes Google, HBO, Disney and Kroger. The entire leadership team, including Sara Francis and Dave Rosowsky, will be remaining post-acquisition. Francis and Rosowsky have been elevated to CEO and COO, respectively.
DQ&A is Google DoubleClick’s largest EMEA partner in the technology and professional services field. When combined with Joystick’s DoubleClick Creative Partner status, the acquisition forms a strengthened DoubleClick relationship.
This acquisition, which is being led by NMPi and DQ&A UK’s parent company, Net Media Planet, will take the business size of NMPi, DQ&A, and Joystick to over 340 people in 16 locations, including London, New York, Los Angeles, Cape Town, Singapore and Madrid. The acquisition is subject to standard completion procedures and is expected to complete within the month.
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