#CampaignRadar: New single brand ID for Altron
JSE-listed Altron (Allied Electronics Corp) has unveiled a new, single brand identity and will embark on an above-the-line marketing campaign announcing this from 5 August 2018. Yellowwood was responsible for strategy; Joe Public for creative; and Switch designed the logo.
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“Through our single brand identity we are removing the complexity experienced when engaging with the various businesses within the group,” says Zipporah Maubane, Altron group executive: marketing and investor relations. A single brand will improve the customer experience, providing them with a seamless process when procuring our end-to-end holistic solutions.
“With this new brand, we are building on our heritage. With the way that the T plays out in the logo, we are putting stronger emphasis on technology since we have evolved into an ICT-focused company. It is simple, stands strong, and is easily recognisable and modern without any logo device. Above all, we are putting our people first. At Altron, we attract, retain, recognise and reward talent.”
The previous rebrand happened in 2013/14.
Updated at 9.22am on 3 August 2018.
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