On the Move

New Riverbed strategy director

Kabelo Lehlongwane has joined full-service creative agency, Riverbed, as director of strategy and a member of its executive leadership team. Previously, he’s worked on brands such as Absa, Coca-Cola, Vodacom, South African Tourism, Sasol, Toyota, Uber South Africa, Jameson and Netflorist.

Riverbed has grown rapidly, with revenues now in excess of R100m following new business wins including McCain, Sasol and Nedbank. “The need to scale up the business following these new account gains, although in line with our growth strategy, called for me to not only bring in someone to head up strategy but also build a strong leadership team to support this growth,” says Monalisa Sibongile Zwambila, Riverbed founder and CEO.

Comments Lehlongwane, “One of the things that drew me to Riverbed is the palpable sense of entrepreneurialism that flows through agency. I think we have all the ingredients to not only deliver results for clients, but to build a business with long-term value.

“With any luck we’ll also get to reshape the way we think about the way agencies are built. As it stands, Riverbed sits at the nexus between a multitude of disciplines — PR, branding, social and content, data analytics, and media — all of which already creates a more-organic approach to agility and data driven integration. Our growth almost demands us to push more boundaries.”