New Ogilvy PR head
Ogilvy Johannesburg has announced Lebo Madiba as its new managing partner: public relations and influence. She takes over from Joanna Oosthuizen, who was promoted to Ogilvy South Africa chief operating officer in 2018.
Madiba, who has 20 years of experience in the communications and brand-building field, joins Ogilvy from Etion, a JSE Altx-listed, digital technology provider, where she was group chief marketing officer. Prior to that, she was managing director of PR Powerhouse, a communications and brand agency she founded in 2011 and ran until 2017, when it was in-sourced by Etion.
During her career, Madiba led three other PR agencies: Redline, a division of FCB Africa; Chillibush PR; and GGi Communications. Her corporate experience includes the role of media specialist for FNB Internet Banking.
“I am beyond thrilled about the new role,” says Madiba. “Ogilvy is among the most-respected PR agencies in the country, with an impressive client list that requires sophisticated levels of service. I can’t wait to get started, particularly now when digital transformation is driving much-desired change in the industry. I’m looking forward to the challenge and to making a real difference for our clients.”