New Net#work BBDO MD
Net#work BBDO has appointed Leo Manne, the former TRACE TV southern Africa regional head and SABC executive, as managing director. He replaces Gautham Narayanan, who was forced to leave the agency and South Africa after Home Affairs “clanged the door shut,” according to a statement issued by the agency.
“Leo is renowned for shaking things up, and given the need to change the advertising business model and deliver true integrated ways of working, management and delivery, we approached Leo to come and help take us to the next level,” says Boniswa Pezisa, Net#work BBDO CEO. “His drive, business acumen and global digital media experience brings a compelling new dynamic to our team.”
Manne, a Wits graduate, spent time at YFM, METRO FM and SABC 1, where he was channel head. He steered TRACE into a significant brand and business in southern Africa across its TV, digital, events and mobile business verticals.
“Like many other industries, the media and advertising environment is in constant flux, and our challenge is to find the balance between creativity, innovation, being a responsible social change agent and doing good business,” comments Manne. “I look forward to making a real difference with the Net#work BBDO team, as well as our current and future partners — our clients.”
Narayanan, who joined the Johannesburg office from AMV BBDO in London in 2014, will be taking up a new role at Wieden + Kennedy in New Delhi.
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