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Account Moves
A dairy toast - the Havasians who will handle Parmalat

New lead creative agency for Parmalat brands

  •   Jan 30, 2018
  •   0

Havas has been appointed as the lead creative agency for Parmalat’s international portfolio of brands in South Africa.

“After a long and successful partnership with King James on the full Parmalat portfolio, we have decided to make a change and to partner with Havas on key global brands in our stable,” says Cathy Eve, group marketing executive at Parmalat SA.

“We are confident that working with Havas on strategy and creative development of these strong brands will help us to move forward in a very-challenging market environment. Havas have shown the same passion and excitement for building brands in our markets that we have and are fully engaged with local consumers to make sure that our international and local brands resonate with our consumers. We are excited about moving forward with the new team!”

Havas will handle all international brands from the Parmalat South Africa portfolio across all dairy categories, Président, and Melrose.

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Columns

  • #AgencyFocus – Sabrina Forbes
    #AgencyFocus – Sabrina Forbes
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    #Campaigns – MarkLives
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    #Immersion – Moonga Mkandawire
  • #Marketers – MarkLives
    #Marketers – MarkLives
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    Adnalysis – Bogosi Motshegwa
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    Agency Leaders – Most Admired Poll
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    Agency Life – TJ Njozela
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    Back2Basics – Mark Eardley
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    Big Q – MarkLives Panel
  • Big Reads on MarkLives
    Big Reads on MarkLives
  • Brand Culture – DK Badenhorst
    Brand Culture – DK Badenhorst
  • Brands & Branding – Affinity Publishing
    Brands & Branding – Affinity Publishing
  • By Invitation Only – Motive
    By Invitation Only – Motive
  • Circulation Data – ABC Analysis
    Circulation Data – ABC Analysis
  • Clicks 'n Tricks – Charlie Stewart
    Clicks 'n Tricks – Charlie Stewart
  • Dear Radio – Paulo Dias
    Dear Radio – Paulo Dias
  • Fair Exchange – Erna George
    Fair Exchange – Erna George
  • FastForward – Marguerite Coetzee
    FastForward – Marguerite Coetzee
  • Gestalt – Leeya Hendricks
    Gestalt – Leeya Hendricks
  • Headspace – Tenielle Maris
    Headspace – Tenielle Maris
  • Hermaneutics – Herman Manson
    Hermaneutics – Herman Manson
  • Market Research Wrap – MarkLives
    Market Research Wrap – MarkLives
  • Masterclass Notes – Johanna McDowell
    Masterclass Notes – Johanna McDowell
  • Media Design – Shane de Lange
    Media Design – Shane de Lange
  • Media Redefined – Martin MacGregor
    Media Redefined – Martin MacGregor
  • Only Connect – Bradley Elliott
    Only Connect – Bradley Elliott
  • South African TV Ratings
    South African TV Ratings
  • The CX-Files – Julia Ahlfeldt
    The CX-Files – Julia Ahlfeldt
  • The Interlocker — We cover comms
    The Interlocker — We cover comms
  • The Martini Shot – Bobby Amm
    The Martini Shot – Bobby Amm
  • The Power Report – Megan Power
    The Power Report – Megan Power
  • The Suit – Jason Harrison
    The Suit – Jason Harrison
  • Thinking B2B – Warren Moss
    Thinking B2B – Warren Moss
  • Young, Gifted & Killing It – Veli Ngubane
    Young, Gifted & Killing It – Veli Ngubane
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