New lead creative agency for Parmalat brands

Havas has been appointed as the lead creative agency for Parmalat’s international portfolio of brands in South Africa.

“After a long and successful partnership with King James on the full Parmalat portfolio, we have decided to make a change and to partner with Havas on key global brands in our stable,” says Cathy Eve, group marketing executive at Parmalat SA.

“We are confident that working with Havas on strategy and creative development of these strong brands will help us to move forward in a very-challenging market environment. Havas have shown the same passion and excitement for building brands in our markets that we have and are fully engaged with local consumers to make sure that our international and local brands resonate with our consumers. We are excited about moving forward with the new team!”

Havas will handle all international brands from the Parmalat South Africa portfolio across all dairy categories, Président, and Melrose.

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