New Jozi MD, digital head for Eclipse PR
Eclipse Public Relations has appointed Cheryl Reddy as managing director of its Johannesburg office, and Fareez Joulay as head of digital at Eclipse Online, a new division dedicated to social and paid-for digital media.
“We are thrilled to have someone of Cheryl’s calibre joining the ever-stronger leadership team of the company and look forward to seeing her champion our ethos of ‘Retain and Grow’, both in terms of staff and clients,” says Jacki McEwen, Eclipse PR founding partner, and head of strategy and client service. “Having had careers in journalism, corporate communications and PR, Cheryl understands the daily pressures of clients, the way news is consumed, the impact on journalism, and the effective and efficient support required from agencies today — all of which make her an asset to the company and an ideal managing director.”
Joulay, who has served as a media and digital strategist at several marketing agencies, says that he’ll be growing the online business as an integrated extension of the core business, providing online marketing and social media services as part of the Eclipse offering.
“We had worked with Fareez for several years prior to his appointment, so when the mutually beneficial opportunity arose to develop a new division, it was a no-brainer on who to appoint to help take our business in this new direction,” says McEwen. “We have first-hand experience of his skills in the digital space, as well as the results that stemmed from this, and can think of no better person to drive the evolution of Eclipse PR into the new space than him.”
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