New GM for OMC
Trish Guilford has been named as the new general manager of the Out of Home Measurement Council (OMC), which produces comprehensive research covering the key OOH areas through its Roadside Outdoor Audience Data (ROAD).
“Out of home advertising is an exciting industry and I am looking forward to driving the OOH currency to improve accountability and measurability of OOH formats,” says Guilford. “After so many years in the media industry, I believe that this opportunity will allow me to give back to an industry which has been good to me for over two decades.”
For the last three years, Trish has been consulting and freelancing. She has worked on numerous key clients, focusing on writing strategies and implementation over the years, and has been been a lecturer at both the AAA School of Advertising and Boston Media House. She is a member of the Advertising Media Forum and has previously served on the AMASA (Advertising Media Association of South Africa) committee.