New environmentally friendly labels for SAB brands
South African Breweries (SAB) is introducing environmentally friendly labels for its product packaging to help reduce the group’s impact on the environment by 57 tonnes/yr. The Core Linerless Solutions labels, which have no release liner, have been developed in partnership with Ritrama, and “completely suppress the waste of the release liner of older self-adhesive labels”, according to a media statement.
SAB’s flavoured beer, Flying Fish, has been selected as the first to trial the new linerless label. Because it’s a fast-moving brand, glitches will be able to be identified and corrected in the quickest time possible. After Flying Fish labels have been changed over to the new system, SAB will proceed with converting the rest of its product range, with bottle front labels next to be converted. SAB expects to make this change in the next 24 months.
The project began in 2017, and moved into pilot phase in the fourth quarter of 2018. Full-scale production started in April 2019, and a trade test period has been completed, with bottles with Core Linerless Solution labels successfully sold through retailers.
“Innovation with societal benefits is at the heart of much that we do at SAB and our global parent company, AB InBev. We are conscious that we have an impact on the environment and that there is an obligation on our part to reduce this for the sustainability of society and for the business as the two are integrally linked. Our consumers can be assured that when they enjoy our products there will be less waste and less impact on their surrounds,” says Alexander Talbot, SAB ZITEC director.