New ECD for M&C Saatchi Abel Joburg
“M&C Saatchi Abel is positioned as an ideas company. Our creative philosophy of ‘Brutal Simplicity of Thought’ demands that we produce ideas that are easy for the consumer to engage with, while delivering a return on marketing investment for our clients,” says Jerry Mpufane, chairman of the M&C Saatchi JHB Group of Companies. “We are committed to producing discipline-neutral ideas, and I am very excited that Adam’s experience is a perfect match to our ideals.”
“While opportunities to be an executive creative director don’t come around often, I haven’t taken the decision lightly,” says Weber. “It’s the next step in my career and an exciting personal challenge. I’m joining a great partnership and want to continue building on their success as both a creative and strategic force in the local and international market. These are interesting times for advertising and my focus will be on building an environment for the Joburg team to truly transform the landscape with their unique creative insights and abilities.”
M&C Saatchi Abel Johannesburg clients include Nedbank, Sun International, Nando’s South Africa and AVI.