New deputy MD for Digitas Liquorice

Digitas Liquorice has promoted Carla Worth to deputy managing director, effective Monday, 23 September 2019. Since joining the digital agency as an account manager nine years ago, she has been instrumental in driving digital transformation for one of the agency’s largest client, Unilever.

“Carla came in with an energy that was immediately felt across the agency. Her continuous depth of insight and absolute passion for digital innovation has made her an invaluable member of the senior team and partner to her clients,” says Miles Murphy, Digitas Liquorice CEO. “Carla has played a key role in driving business growth for the agency and possesses key abilities as a future leader in business.”

Worth says that, with her having an emphasis on digital innovation, her focus will be to continue to drive business transformation for clients and strategic growth for the agency. She will manage the Cape Town client portfolio and head up the client service team, as well as continue to lead on accounts.

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