New CMO for IMM Graduate School
The IMM Graduate School has announced the appointment of Charmaine du Plessis as its new chief marketing officer. She will be responsible for overseeing the sales and marketing strategy for the institution.
Du Plessis has over 15 years’ experience in strategic communication management in higher education. Prior to joining the IMM, she worked at Varsity College and University of Johannesburg, and also enjoyed tenure as a Fulbright Fellow at Pennsylvania State University.
“I am delighted to be working with the iconic IMM Graduate School brand which is still asked for by name in the industry. I embrace this opportunity to be a part of an environment involved in curriculum planning to ensure our graduates are job ready. Seeing our alumni achieve success is extremely rewarding and fulfilling; this is an indicator of us having done our jobs well,” says Du Plessis. “The road ahead is exciting, as we constantly innovate and use all the marketing, communication, PR and social tools at our disposal to take our renowned brand to the next level. As a team, we have great times ahead.”