New chair, vice-chairs for ACA board announced
The Association for Communication and Advertising (ACA) has announced that Boniswa Pezisa has been elected to the position of chair of the 2017/2018 ACA board of directors, with Gareth Leck, Thabang Skwambane and Paul Middleton as vice chairs. Pezisa is group CEO at BBDO South Africa and was vice chair on the ACA board in the preceding period.
“I am humbled by the honour of being elected to chair of the ACA board and to serve the profession at large with respect to its commercial and transformational interests,” says Pezisa. “As a profession, we are the face of the brands we market, and an extension of our client’s marketing departments. Rather, a big responsibility from a social, commercial and economic point of view. As an industry bod,y we are committed to ensure that are members always act and deliver with integrity at all times.
“As a voluntary body, it is important that we hold each other accountable for our actions; therefore, as a new board, we have the responsibility to build on the foundation laid by the previous board whilst ensuring that we guide the industry to evolve in line with both market and the country’s needs. This we will do by finessing and implementing policies and decisions that will take the industry and the profession at large to the next level.”
Gareth Leck is group CEO and co-founder of Joe Public United; Thabang Skwambane is managing director of FCB Joburg; and Paul Middleton is MD of Ebony+Ivory.
The ACA exco plays a key role in working closely with the board of directors and CEO of the association in collectively directing the association’s affairs, while attending to the interests of its stakeholders, members and the broader industry at large. The exco’s tenure runs in tandem with that of the board of directors announced on 13 July 2017 for the 2017/2018 fiscal period.