New Afrikaans lifestyle channel coming to DStv
Media24 is launching a new 24-hour Afrikaans entertainment lifestyle channel, VIA, on DStv channel 147 on Monday, 9 November 2015, at 4pm. It’s the first channel that focuses exclusively upon Afrikaans lifestyle entertainment. VIA will be available to DStv Family, Compact, Extra and Premium customers in South Africa and Namibia.
VIA will launch with 22 new programmes on food and diets, relationships and style, focusing upon Afrikaans women and their families. Every weekday, five-to-six lifestyle and reality shows will be broadcast in a three-hour fresh content block. The shows will première between 4pm and 7pm, repeated across the week plus on weekends.
VIA collaborates with stalwart Media24 magazines, such as Huisgenoot, SARIE, Landbouweekblad, TVplus, Kuier, Tuis, Idees, Weg and their digital platforms, to introduce content and drive engagement around shows. ‘’Media24’s newspaper titles such as Die Burger, Beeld, Volksblad and Rapport as well as the digital news platform Newerk24 will also play a key role,’’ says Izelle Venter, editor-in-chief of Media24 Lifestyle’s Editorial Solutions division.
The VIA team is led by channel head, Cheryl Uys-Allie; content head, Pat van Heerden; and Venter.
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