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#CampaignRadar
Nandos Afrofuturism afrotising

#CampaignRadar: Nando’s hilarious Afrofuturism dig

  •   3 Sep 2018
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Nando’s has dropped its latest ad — questioning “the surplus of ‘Afrofuturism’ on our screens at the moment” — to promote its half chicken with any single side this morning, Monday, 3 September 2018 (and notice the dig at the new Absa logo).


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“Nando’s has always celebrated everything uniquely South African, both loveable and challenging! We love to fire up conversations and believe that talking about the current hyperbolic portrayal of African-ness is one such growing conversation,” says Doug Place, Nando’s South Africa CMO and recent winner of The Loeries Marketing Leadership & Innovation Award. “The diversity and beauty of Africa should be rightly celebrated; however, the portrayals in recent advertising are often bizarrely over the top and seemingly the same between brands and categories.

Face paint, neon lights, a certain new financial industry logo, burning TVs, overused and superfluous hashtags, bizarre metaphors, smoke bombs, the ‘announcer’ voice, the ubiquitous inner-city backdrop, a Mad-Max inspired throne, and even a hyena feature. “There’s so much more to being South African than one narrow vignette and we thought it would be fun to point out some of the absurdities of it all,” adds Place.

“We love the aesthetic of African creativity; just take a look at any of our restaurants around the world to see how proud we are to showcase Southern African creative work. African-ness is layered; it doesn’t always have to look so derelict, so serious, so over the top, and all the same.”

 

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    #CustomerFirst – Craig Hannabus
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    #NotSoOrdinary – Taazima Kala-Essack
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    #TheInterlocker – Emma King
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    #Transformers Transform 2020
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    #WritersBlock – Tiffany Markman
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    An Accountant in Adland – Siwe Lawrence
  • Big Q – MarkLives Panel
    Big Q – MarkLives Panel
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    Big Reads on MarkLives
  • By Invitation Only – Motive
    By Invitation Only – Motive
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    Campaigns – MarkLives
  • Circulation Data – ABC Analysis
    Circulation Data – ABC Analysis
  • Clicks ’n Tricks – Charlie Stewart
    Clicks ’n Tricks – Charlie Stewart
  • Curiosity – Marguerite Coetzee
    Curiosity – Marguerite Coetzee
  • Dear Radio – Paulo Dias
    Dear Radio – Paulo Dias
  • Extracts — Books & Research
    Extracts — Books & Research
  • Fair Exchange – Erna George
    Fair Exchange – Erna George
  • Hard Relate – David Alves
    Hard Relate – David Alves
  • Herding Words – Wendy Shepherd
    Herding Words – Wendy Shepherd
  • Hermaneutics – Herman Manson
    Hermaneutics – Herman Manson
  • Masterclass Notes – Johanna McDowell
    Masterclass Notes – Johanna McDowell
  • Media Redefined – Martin MacGregor
    Media Redefined – Martin MacGregor
  • Mission – Tom Fels
    Mission – Tom Fels
  • Press Pass – Carey Finn
    Press Pass – Carey Finn
  • Q5 – Carey Finn
    Q5 – Carey Finn
  • SA TV Ratings – MarkLives
    SA TV Ratings – MarkLives
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    Spotlight – MarkLives
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    The Martini Shot – Bobby Amm
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    The Power Report – Megan Power
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    The Suit – Jason Harrison
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    Thinking B2B – Warren Moss
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    Watched – Richard Lord
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    WTF?! – Leigh Tayler
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    Young, Gifted & Killing It – Veli Ngubane
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