MultiChoice awards research contract
Market research agency, Columinate, has been awarded a three-year contract to establish a multi-country digital research panel for MultiChoice. This is the outcome of a tender process which began in April 2016 and saw multiple agencies bid for the opportunity to collaborate with the broadcaster.
Founded in 2008, Columinate is a full-service digital marketing research agency that has served over 110 leading African and multinational businesses.
“Listening to and understanding the needs of our customers is critical in our business. We’re consolidating our research to have an integrated approach and a holistic customer view across the business. Therefore, we need a centralised digital panel and a partner with an integrated research capability. Columinate demonstrated a strong ability to meet these requirements. We’re excited to partner with them to deliver customer insights,” says Morne Bosch-Serfontein, group GM for information & insights at MultiChoice.