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On the Move
Mthunzi Plaatjie

Mthunzi Plaatjie to head AVATAR in Cape Town

  •   21 Sep 2016
  •   0
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Mthunzi Plaatjie has been appointed as AVATAR’s managing director in Cape Town. The agency opened its office in the Mother City earlier this year, after being awarded the Chevron South Africa digital account following a three-way pitch. Plaatjie comes to AVATAR having just successfully launched BET Network (Black Entertainment Television) across a number of territories in Africa.

“It was fairly tough finding the right candidate for our Cape Town office, because it was critical to us that we matched values with this person,” says Zibusiso Mkhwanazi, CEO of AVATAR. “It’s not just Mthunzi’s experience that makes him the ideal fit; it is also his passion for connecting with diverse groups of people and his dedication to creating the kind of experience and advertising that makes a real difference to businesses. We’re incredibly excited about what Mthunzi will be doing to help grow our business in the Cape.”

“Full circle”

Plaatjie went to AAA School of Advertising, where he did a diploma in integrated marketing communication and also obtained a certificate in journalism from Varsity College, before starting his career in advertising at Berry Bush BBDO in Cape Town (now Net#work BBDO).  He also worked at Switch Design Group, The Agency, TBWA, MetropolitanRepublic, Y&R and a number of media and FMCG companies.

“I’ve come full circle, returning to the city where I’m from and where I started my career,” says Plaatjie. “More importantly, I’m excited about helping to grow a company that has real global aspirations. We’ve seen a lot of global agencies coming to Africa and snap up local shops; it is time we turned this around. An agency that understands the marriage of advertising and technology that put clients’ businesses ahead of awards and that understands how to market successfully to Africa’s complex and diverse territories is going to do well. I want to be a part of that experience.”

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Columns

  • #AdChamps, #AdOfTheWeek & #AdOfTheYear
    #AdChamps, #AdOfTheWeek & #AdOfTheYear
  • #AgencyLeaders – Most Admired Poll
    #AgencyLeaders – Most Admired Poll
  • #CoronavirusSA – Special Section
    #CoronavirusSA – Special Section
  • #CustomerFirst – Craig Hannabus
    #CustomerFirst – Craig Hannabus
  • #NotSoOrdinary – Taazima Kala-Essack
    #NotSoOrdinary – Taazima Kala-Essack
  • #TheInterlocker – Emma King
    #TheInterlocker – Emma King
  • #Transformers Transform 2020
    #Transformers Transform 2020
  • #WritersBlock – Tiffany Markman
    #WritersBlock – Tiffany Markman
  • An Accountant in Adland – Siwe Lawrence
    An Accountant in Adland – Siwe Lawrence
  • Big Q – MarkLives Panel
    Big Q – MarkLives Panel
  • Big Reads on MarkLives
    Big Reads on MarkLives
  • By Invitation Only – Motive
    By Invitation Only – Motive
  • Campaigns – MarkLives
    Campaigns – MarkLives
  • Circulation Data – ABC Analysis
    Circulation Data – ABC Analysis
  • Clicks ’n Tricks – Charlie Stewart
    Clicks ’n Tricks – Charlie Stewart
  • Curiosity – Marguerite Coetzee
    Curiosity – Marguerite Coetzee
  • Dear Radio – Paulo Dias
    Dear Radio – Paulo Dias
  • Extracts — Books & Research
    Extracts — Books & Research
  • Fair Exchange – Erna George
    Fair Exchange – Erna George
  • Hard Relate – David Alves
    Hard Relate – David Alves
  • Herding Words – Wendy Shepherd
    Herding Words – Wendy Shepherd
  • Hermaneutics – Herman Manson
    Hermaneutics – Herman Manson
  • Masterclass Notes – Johanna McDowell
    Masterclass Notes – Johanna McDowell
  • Media Redefined – Martin MacGregor
    Media Redefined – Martin MacGregor
  • Mission – Tom Fels
    Mission – Tom Fels
  • Press Pass – Carey Finn
    Press Pass – Carey Finn
  • Q5 – Carey Finn
    Q5 – Carey Finn
  • SA TV Ratings – MarkLives
    SA TV Ratings – MarkLives
  • Spotlight – MarkLives
    Spotlight – MarkLives
  • The Martini Shot – Bobby Amm
    The Martini Shot – Bobby Amm
  • The Power Report – Megan Power
    The Power Report – Megan Power
  • The Suit – Jason Harrison
    The Suit – Jason Harrison
  • Thinking B2B – Warren Moss
    Thinking B2B – Warren Moss
  • Watched – Richard Lord
    Watched – Richard Lord
  • WTF?! – Leigh Tayler
    WTF?! – Leigh Tayler
  • Young, Gifted & Killing It – Veli Ngubane
    Young, Gifted & Killing It – Veli Ngubane
  • Zeitgeist of Now – Jason Stewart
    Zeitgeist of Now – Jason Stewart
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