M&N Brands buys Mela Events
M&N Brands has acquired events agency, Mela Events, increasing the group’s consolidated revenue to over R150m. For Enelra Booth and Tiziana Tucci of Mela Events (established in 2006), this is the next evolution of their business, allowing it to offer clients integrated solutions which have all the touchpoints, from digital to social to media.
“Mela Events was an attractive buy for us,” says Zibusiso Mkhwanazi, M&N Brands group CEO. “Established, award-winning, successful and great people. We don’t acquire to kill great culture. We seek to be value-adding partners. It is very important that agencies continue business as is, with the added benefits of shared resources, tapping into network skill sets and, of course, scale. We truly believe that diverse minds collaborating to create perspective is the key to transforming SA and building Africa: a network of entrepreneurs shaping brands.
“M&N Brands hopes to offer SA and Africa’s agency entrepreneurs a viable alternative to global buyouts: one that will build agencies, their people and the entrepreneurs that started them.”