MetropolitanRepublic wins Sony Mobile SA digital account
Sony Mobile has chosen MetropolitanRepublic as its new digital agency in South Africa. MetropolitanRepublic is responsible for developing and supporting locally relevant digital campaigns and activities, managing all implementations, and managing all user engagement across all audience channels for the smartphone and IoT market.
“Sony is already a very strong brand in South Africa and we now want to build and deepen brand preference and engagement among local users, by communicating more with them through their preferred social media spaces,” explains Christian Haghofer, Sony Mobile South Africa country manager. “Our Xperia Lounge is also a key platform for new and existing customers to access the World of Sony, where we will be running varied promotions, offering great prizes and other value adds.”
Says Melissa Carney, MetropolitanRepublic head of digital, “MetropolitanRepublic is passionate about partnering with exciting brands, and Sony Mobile is the perfect match. We are looking forward to growing the Sony Mobile digital audience through strong channel and content strategies. Our goal is to drive increased devices, sales, and brand loyalty utilising Sony Mobile’s strong positioning and innovation in all our communication and ensuring every digital touch point enforces the brand experience that Sony Mobile has built.”