MediaCom wins global decorative paints business
MediaCom has won the global AkzoNobel Decorative Paints account, extending its long-standing relationship with the paint and coatings company by adding media planning and buying duties in South Africa, Argentina, and MENA to its roster. AkzoNobel is the holding company of home and industrial decorative brands including Dulux, Sikkens, International, Interpon and Eka.
The account win follows a highly competitive five-month pitch, covering all the the decorative paints division’s biggest-spending markets, including China, the UK, Indonesia and India. MediaCom’s win was based not just on an existing relationship which extends back to 2007, when it first began to work with the brand in Asia Pacific, but also for its strategic-systems planning approach.