Media24 ‘exits’ TopCar, Top Gear, Grazia, Ideas/Idees & Lééf
Media24 has ceased publication of five of its consumer magazines: TopCar and Top Gear, weekly fashion magazine Grazia, Ideas/Idees and women’s monthly Lééf. Staff at the affected titles were informed earlier this week. Some of the titles have already seen their final issue go to print.
Ishmet Davidson, head of Media24 Print Media, says affected employees are being consulted about what the company describes only as “potential closures”. “As part of the process, we are considering all available options. Some of these publications may be sold, or the international titles may find new licence holders in South Africa. As a last resort, these titles will be closed.”
“We regularly review our portfolio of excellent print and digital brands — some flourish; others battle in a constantly changing media landscape. As an innovative and responsible business, we will continue to respond effectively to consumer needs and preferences, explore new print and digital opportunities and partner with advertising clients in viable content segments,” comments Media24 CEO, Esmaré Weideman.
According to Weideman, motoring, fashion and beauty content have migrated to the internet.