Media Mall opens for business
Media Mall is open for business in South Africa. Launched by Bradley Kantor and Mark Payne, this is a new B2B ecommerce platform for the media industry which connects media owners and advertisers to buy and sell media space.
The site showcases a range of advertising opportunities supplied by various media owners, as well as having an an online-to-offline query system. If advertisers are unable to find the exact ad needed for their business, the site will source and negotiate the required advertising inventory while facilitating the transaction.
Media Mall aims to empower the SME and client direct sector by providing the opportunity to make informed media-purchasing decisions through access to transparent information. It generates revenue by taking a transaction fee from the media owner.
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