McCain awards corporate comms account
Riverbed has been awarded the corporate communications account for McCain, following an intensive four-way pitch. The international producer of frozen vegetables is restrategising its brand positioning, and undergoing a future-fit transition, with Riverbed as a preferred partner.
The independent, through-the-line creative agency won the pitch based on its ideas-led approach, combining its roots and strength in PR, as well as its experience in developing purpose-led work, says Monalisa Zwambila, Riverbed founder and CEO. “We are delighted to be the part of the strong integrated team that’s bringing renewed purpose and meaning to this awesome brand.”
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