M&C Saatchi Abel appointed to Strongbow
Heineken South Africa has tasked M&C Saatchi Abel to launch the world’s biggest apple cider brand, Strongbow, into the South African market, following a competitive pitch. M&C Saatchi Abel already manages its beer brand, Heineken.
“Five years ago, the Heineken team appointed M&C Saatchi Abel. They have become trusted business partners who have affected massive change on our brands. We have huge confidence in their ability to introduce and grow the world’s top-selling cider into the South African market,” said Diederik Vos, marketing director: Heineken South Africa. “The team at M&C Saatchi Abel has the ability to truly understand consumers, create meaningful change and execute brilliantly in highly contested categories. The Strongbow communication campaign promises to animate the point.”
“We have a fantastic and hugely trusting relationship with Heineken South Africa, where we have done some amazing work together, so the team is really excited as we roll out an innovative communication plan over the coming months on Strongbow,” said Jason Harrison, founding partner and group managing director of M&C Saatchi Abel, Cape Town.
Recent M&C Saatchi Abel Group new business gains includes Sun International, Namibian Breweries, Superbalist.com, Powerplate Global, Lancewood Cheese and Twinsaver.