Mazda Southern Africa appoints new agency
Mazda Southern Africa has appointed Grey Advertising Africa as its new ad agency, effective 1 November 2019. Grey will be responsible for all of Mazda’s above-the-line (ATL) and below-the-line (BTW) creative work.
Grey will draw from a pool of expertise existing in the global WPP network to support the brand’s repositioning in southern Africa, in accordance with the Garage Team Mazda global model, which co-ordinates a broad spectrum of expertise from WPP partners in the service of the Mazda brand.
“We’re excited to be partnering with such a dynamic marketing team on the iconic Mazda brand, which is going from strength to strength in South Africa. The automotive sector is undergoing seismic shifts in technology and the way consumers perceive and own their vehicles. We look forward to playing an important role in helping the brand meet these future consumers’ expectations,” says Paul Jackson, Grey Advertising Africa CEO.
Comments Craig Roberts, Mazda Southern Africa managing director, “Going forward, our focus will be on an integrated, omnichannel approach, where digital will play a more-important role. We believe the partnership with Grey Advertising Africa will be fundamental in communicating a Mazda brand message that will resonate with the local market.”
Black River FC is the incumbent ad agency.