Mann Made rolls out new CI
Mann Made has rolled out a new corporate identity and dropped “media” from its name. “Mann Made has evolved into a brand experience company that has worked with multinational companies, Fortune 500 businesses and has executed global events,” says Shayne Mann, founder and managing director. “Now, it’s time that our brand reflects the next step on our journey.”
Over the past 18 years, Mann Made has grown to 65 employees and its portfolio includes live events, brand activations, interactive web design and app development, animation, virtual and augmented reality services and social media campaigns. In August 2017, Mann Made produced the inaugural SingularityU South Africa Summit. “SU has made us think about how do we can go global and grow our brand exponentially, rather than growing linearly, step by step. Now we’re leapfrogging and are in the process of opening Mann Made X in London,” says Mann.
“That’s why we are rebranding — not just our name and logo, but the essence of how we think, what we do, and who we are. Our service offerings have leapfrogged beyond media production, which is why we have dropped ‘media’ from our name. Our rebrand also represents our new role in consulting to African businesses on how they too can leapfrog into the future and grow their profit margins 10x rather than 10%.”
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