Lwazi Media Ventures buys into Ebony+Ivory
Lwazi Media Ventures has acquired a 30% stake in integrated advertising and media agency, Ebony+Ivory (E+I). Nombini Mehlomakulu, Lwazi Media Ventures managing director, will serve as a director of the agency.
“We want to earn our relevance in the South African and broader African market place,” says Paul Middleton, E+I MD. “I’ve been looking for 20 years for the right partnership for our team to drive this growth and am excited about our aligned purpose to build brands and people while building industry, country and continent. Nombini has a distinguished academic and corporate career. A passion for advertising and marketing communication is close to her heart as she began her career in the agency world. She brings an incredible dimension of intellectual strength to our team.”
Comments Mehlomakulu, “We will continue to build for sustainability and longevity. Our decision to invest in E+I was deliberate. We had sought investment opportunities for a long time and found the level of knowledge, skills base and maturity synergistic with the growth we seek to unlock in the sector.”