LUMEN appoints new MD
Digital marketing agency, LUMEN, has promoted Michelle Dobson to managing director, reporting to founder and CEO, Rian Carstens. She will help position the digital marketing agency to offer comprehensive marketing strategies, and to align digital activity accordingly.
Dobson’s career to date includes leading and driving the marketing departments for big brands such as British Airways, Cell C, and Adidas. Her experience encompasses advertising, CRM and direct marketing, branding, loyalty, campaign development, public relations, media, and product management across a range of industries.
“At LUMEN, we are inspired by the potential of digital. However, it does not make sense to offer digital services in isolation to all other types of traditional marketing and marketing channels. Firstly, it is important for us to understand what our clients are doing strategically from a marketing point of view, and then to understand the role that digital channels can play in this mix, and how our skills and expertise can deliver on this,” says Dobson.