Lufthansa Group announces PR partners
Lufthansa Group has appointed achtung! agency to lead its global PR activities for brands including Lufthansa, Austrian Airlines, Swiss, Eurowings and Brussels Airlines, following a multistage pitch. Atmosphere Communications has been appointed as the South African agency and will work alongside achtung! to manage local PR activities for the group.
achtung!, a communications agency with 160 employees in Hamburg and Munich, will be responsible for planning and supporting PR activities in 41 countries outside the home markets of Germany, Belgium, Austria and Switzerland.
“achtung! has put together a tailor-made network for the Lufthansa Group that perfectly fits our needs,” says Andreas Bartels, head of Lufthansa Group Communications. “This is the first time an agency is supporting the global communication of all of the Lufthansa Group’s airlines. This enables us to become even faster and more agile and to standardise processes. achtung! won us over with creative ideas, international competence and team spirit. We are looking forward to successful cooperation.”
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