Loeries 2018 official rankings
The Loeries has released its annual rankings based on performance at the 2018 Loerie Awards, held in Durban in August 2018. This year, for the first time, points for finalists were included in calculating rankings (capped at 10 finalists); previously, points were only awarded for Bronze and above.
The top three agencies are Joe Public United, Impact BBDO Dubai and King James Group; and the top three regional agency groups are: TBWA\, Ogilvy EMEA and Joe Public United. From the region excluding South Africa, the top three places go to Impact BBDO Dubai, TBWA\RAAD in the UAE and TBWA\Istanbul in Turkey. Other countries included in the top 20 regional agency rankings are: Angola, Israel, Kenya, Lebanon, Namibia, Nigeria, Saudi Arabia and Zimbabwe.
Joe Public United has taken the top position in the large agency category, while King James II has the highest ranking among medium-sized agencies, and Utopia tops the small agency table.
Overall ranking by agency 2018
|1||Joe Public United||South Africa|
|2||Impact BBDO Dubai||UAE|
|3||King James Group||South Africa|
|4||TBWA Hunt Lascaris Johannesburg||South Africa|
|5||M&C Saatchi Abel||South Africa|
|6||Ogilvy Johannesburg||South Africa|
|8||Ogilvy Cape Town||South Africa|
|9||FCB Johannesburg||South Africa|
|11||VML South Africa||South Africa|
|11||King James II||South Africa|
|13||Grid Worldwide||South Africa|
|14||Net#work BBDO||South Africa|
|16||Digitas Liquorice||South Africa|
|18||Meow Meow Woof||South Africa|
|19||Ogilvy & Mather Africa||Kenya|
|20||Horizon FCB Dubai||UAE|
Note: The overall ranking includes agencies from across the region — Africa and the Middle East — as well as international agencies that produced work to be flighted within the region.
Ranking by regional agency group
|3||Joe Public United|
|5||King James Group|
Note: The regional agency group ranking is for the group networks across Africa and the Middle East.
CCOs & ECDs
The top three ranked chief creative officers are Joe Public United’s Pepe Marais and Xolisa Dyeshana in joint first place, followed by Pete Case of Ogilvy Joburg, who is ranked third. King James Group tops the table for executive creative directors, with Devin Kennedy and Dan Pinch ranking first and second respectively, followed by Gordon Ray from M&C Saatchi Abel in the third spot.
This year Sanlam is the top brand, having won 16 Loeries, including a Grand Prix. Chicken Licken and Kimberly-Clark take second and third place respectively. Mariska Oosthuizen, Sanlam head of brand, is the top brand representative, followed by her colleague Kelly Driscoll. John Clark and Morné van Emmenes of Kimberly-Clark ranked third and fourth, and Chicken Licken’s Chantal Sombonos van Tonder placed fifth.
Overall ranking by brands
|5||La Libanaise Des Jeux|
|10||Louvre Abu Dhabi|
|11||Fear and Fantasy Festival|
|14||Pernod Ricard South Africa|
AAA School of Advertising is the top educational institution. The Open Window, Vega, North-West University and the University of Johannesburg follow to make up the top five in the category.
For the full calculation process, go to loeries.com/loeries2018.aspx?link=company_ranking.
For the full set of rankings, download the Loeries2018 Official Rankings pdf.
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