Local creatives help clean up their ‘hood
Woodlands Dairy has partnered with the Colours of You South Africa (COYSA) collective to turn trash into a billboard to communicate and highlight the beauty which comes from cleaning up your ‘hood for good. The billboard/artwork on the R303, as motorists leave the N2 and enter Humansdorp in the Eastern Cape, is part the dairy’s ongoing “Clean up your ‘hood for good” campaign.
“We wanted to involve local creatives to help us drive awareness about the benefits of cleaning up their neighbourhood,” says Tinus Pretorius, Woodlands Dairy/First Choice GM: sales and marketing. “We need to get the public’s attention when it comes to littering, and what better way they to use the rubbish that’s thrown away? It also gives people a taste of the amazing work from the Port Elizabeth arts community.”
COYSA art directors/graphic designers Gerard Addison and Zinzi May spearheaded the project and partnered with sculptors Jonathan van der Walt and Sarah Walmsley, who both specialise in figurative sculptures using bronze, resin and glass, and fine artist Robyn Munnick, who creates multi-model paintings that form an installation.
Says the COYSA collective, “Thanks to the vast size of the billboard, we were able to experiment with the recognisable aesthetic of rubbish and use its texture, colour and scale. We’re grateful to have been given this opportunity and it’s great to be part of a campaign to prevent future pollution, as well as providing us with creative ammunition to convey this powerful message and demonstrate the environmental frustration that exists. The team is fascinated at how it all came together, layer by layer, working as a solid creative unit while adding our unique touches. We hope that it will be well received and bring about great awareness.”
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