Living and Loving ceases standalone print title
Living and Loving is to be repositioned exclusively as an online parenting information portal. A bumper parenting section, entitled Smart Parent, will also be incorporated into Your Family. These changes will come into effect from October 2019, with the September issue of Living and Loving being the final print edition to go on sale.
Living and Loving has existed in print for nearly half a century and 588 issues.
“In the last two years, our online audience has grown from strength to strength while, in line with international trends, print sales continued to shrink,” says Sonya Naude, Living and Loving editor. “Our audience is still interacting with us, but they’re doing it online on www.livingandloving.co.za and through our social media channels. We understand that consumer media-consumption habits are changing and we’re adapting with them.”
Smart Parent, available in a new-look Your Family magazine from October, will deal with parenting concerns that affect children at different ages and stages. This special 16-page section will have its own cover, and will have a mix of news and features that relate to babies, toddlers, preschoolers, tweens and teens.
“This is an exciting opportunity for Your Family to extend its subject matter to include content that appeals to next-generation families with a wider age range of children and for advertisers to reach a larger, parenting-aligned readership in print” says Janine Collins, Your Family editor. “We’re optimistic about the brand’s future in this new format.”