Lion’s Wing rebrands to LWBC
Lion’s Wing Brand Communications has rebranded to its acronym, LWBC, as the agency enters its next stage of business development. This is according to managing director Greg Forbes.
“Aside from now being able to quickly and easily communicate our name, we are also able to constantly communicate our four primary guiding principles: Loyal, Well-Rounded, Brave, and Creative,” says Forbes. “To our clients and partners, time is an increasingly precious and rare commodity and as an agency partner we must ensure that we are extremely nimble and efficient, while simultaneously communicating in a manner that is clear, consistent, and creative.”
He explains that he also wanted to change the understanding of the company as purely a ‘PR company’, as this no longer provides a true representation of LWBC. “We’re evolving from just a PR company to a content-driven agency with a creative soul. A rebrand allows you to redefine your brand promise, and LWBC has evolved into a company with a new outlook and understanding of today’s changing landscape.”
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