King James Digital to disrupt media revenue model
Newly formed King James Digital is offering a disruptive costing model for digital media: it will charge clients zero management fees, with absolute transparency on all media buying and placement.
King James Digital will only be remunerated on a percentage of the cost savings generated on the media, in comparison to the benchmark of previous performance. For example, if a client is getting a cost per click (CPC) of R8.00 and the cost saving of running the media with King James Digital results in a CPC of R5.00, the agency will only be remunerated on a percentage of the saved amount of R3.00 on each click.
Says Ryan Sauer, managing partner of the media and data division of King James Digital, “We are very excited to offer clients a new way of buying digital media across multiple channels and platforms. Our progressive remuneration media-buying model provides a strategic alternative that’s driven by dynamic tech and a data-driven media approach.”
According to Sauer, the agency has extensive experience with clients in producing media-buying solutions that consistently outperform previous campaigns, as well as always-on spend, “We are confident to offer this option to the market as a way of disrupting what has become a very shadowy industry.”
He notes that each client and industry are unique, and the solution is customised to every individual business, based on a deep media analysis and performance assessment. “There seems to be no magic formula, just hard work and intelligent analysis of the media. We take the risk with our clients to show our proficiency and ability in media performance,” he adds.