King James combines group digital agencies into one
The King James Group has brought together its digital agencies in Johannesburg and Cape Town to create a one entity: King James Digital. Launching in October 2017, it combines digital agency Punk and social media specialists, Society, with recent acquisitions, Flint & Tinder and SOC, that were trading as Punk Johannesburg and Punk Media.
The existing leadership of each agency will take on new roles, with Nimay Parekh becoming CEO, Matt Ross as chief creative officer, Dan Pinch as creative partner and Ryan Sauer as managing partner of media & data.
King James Digital will have over 90 digital specialists across Cape Town and Johannesburg working on clients including Sanlam, Santam, AB InBev, Pick n Pay, Visa, FNB, and MultiChoice. Both offices will operate as full-fledged independent entities while also collaborating nationally when required.
“As digital continues to grow and converge at ever-increasing speeds, we need to keep changing to better service our clients. King James Digital is an end-to-end customer experience agency with industry-leading expertise in four distinct service verticals — data, communications, product & platform and media,” says Ross.
“We believe a heightened focus on customer experience is critical. There is a huge shift afoot: the true convergence of marketing, data, technology, service and experience. No customer interaction, marketing or otherwise, should ever be done in a silo. Everything is interconnected. How well we embrace that, will determine success, now and well into the future,” adds Parekh.