Kick Off magazine transfers to Soccer Laduma
Media24 Lifestyle has transferred the publishing rights to its soccer magazine, Kick Off, and its accompanying digital properties to CT Media, publisher of Soccer Laduma, effective 1 October 2017.
“There is a strong business case to consolidate our soccer-interest publications and digital offerings rather than running two separate entities which, in essence, serve the same market, just from different perspectives,” says Raj Lalbahadur, GM: Media24 Lifestyle. “Soccer Laduma — in which Media24 owns a 74% stake — offers the perfect new home to Kick Off.”
Says Peter du Toit, CEO of CT Media: “Soccer Laduma and Kick Off have both made incredible inroads in South African society, yet still have enormous potential for growth. In addition to the operational and commercial synergies, the collective strengths of both titles will allow us to further broaden our content offering, enhance the already 24/7 publishing cycle and offer advertisers expanded reach.”