Johnson replaces Miller as Riverbed ECD
Comments Monalisa Sibongile Zwambila, Riverbed CEO, “Against the back of recent agency successes, Riverbed is ideally positioned for a sharp growth trajectory. And having Bridget steer the creative course in line with our aspirations is stirring up all kinds of excitement and curiosity within the agency and amongst our clients. Bridget is incredibly talented and a truly likeable character, and we are really thrilled to have her on-board.”
Late last year, Johnson partnered with Riverbed on aware.org’s festive season Re-Think, drive-through bar campaign. Now having joined Riverbed full-time, she is set on leading the creative team to deliver more big ideas that create big impact.
“Riverbed is already home to talented people from diverse disciplines. The agency environment is loose, free and fluid, and there’s already an established culture of brainstorming and idea-sharing, which helps to spark powerful ideas, and fast-track the turnaround times,” says Johnson. “The boundaries between brand communication channels are fast dissolving, opening up more opportunities than were previously considered in the more traditional spaces. In a world where consumers are demanding more purpose-led, authentic brands, our mix of skills presents a fresh perspective. I’m especially excited about grooming the younger creatives to focus on powerful ideas in a fragmented, and ever-changing industry.”
Johnson’s advertising career spans over 20 years. During that time, she’s worked at some of South Africa’s top advertising agencies, most notably Net#work BBDO, TBWA, M&C Saatchi Abel and Ogilvy & Mather Johannesburg, where she spent over 10 years, working on brands such as KFC, Coca-Cola, Huggies, Cadbury, Unilever, SAB, Audi, Opel, Investec, Nedbank, Exclusive Books and Nando’s.
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