Joe Public merges Connect, Ignite divisions
Joe Public United is merging Joe Public Ignite, previously its “beyond-the-line” offering, with Joe Public Connect, its digital division. Retaining the brand Joe Public Connect, the company will be led by managing director Mpume Ngobese, executive creative director Megan Perks and technical director Ben Krawchuk.
Ngobese has been with Joe Public United for more than six years and was previously MD of Joe Public Ignite. Perks joined Joe Public United in 2016 as a creative director and Krawchuk has been one of the key leaders at Joe Public Connect for the last three years.
The newly expanded entity will have a staff complement close to 100 people and provide a better digital offering. Clients will have access to a broader range of digital services, stretching across the full spectrum from traditional digital advertising, such as social media and content, to the more-technical services such as UX, UI, interaction design and web platforms.
“It’s an extremely exciting chapter to be advancing our digital arm. We want to unlock greater levels of digital opportunities for our clients and for our talented people to become the leaders in world-class digital creativity in the service of our clients’ growth,” comments Ngobese.