Joe Public drops new Chicken Licken TVC
Joe Public United has released its first Chicken Licken TVC after winning the business in mid-2016. The release comes one week after Chicken Licken founder, George Sombonos, was laid to rest, having lost his battle to cancer.
Says Pepe Marais, chief creative officer of Joe Public United, about working on the brand, “We have admired the work of Chicken Licken for many, many years. It is the one brand in South Africa that consistently delivers the most-standout commercials in our market. In our new client’s own words: ‘Why would I spend a small fortune on media and not fill it with outstanding work?’ It is a sentiment we passionately share, and has infused a renewed hunger for great work throughout our agency. We treat the high level of trust our client has placed in our creative abilities with an equally high level of responsibility — striving to always deliver our very best.”
For its debut commercial, Joe Public decided to take Chicken Licken to a new frontier altogether: space.
The commercial tells the story of South African afronaut, Rodwell Tshabalala, who is tasked with a mission into space to resupply the Vaya One Space Station — with a twist, of course. It sets the platform for a follow-up digital experience ready to launch in February 2017.
The ad was produced and directed by Pete Pohorsky from Plank Productions and creatively guided by the agency’s ECD, Adam Weber, and CD, Roanna Williams.