Ireland/Davenport becomes Collective ID
Ad agency Ireland/Davenport (ID), which recently increased its black ownership from 25.1% to 51%, has rebranded to become Collective ID. The word “collective” encapsulates and reinforces the cooperative way in which Collective ID wants to work: combining everyone’s experiences and expertise, collaborating in the name of collective wisdom, and working together to unlock the skills and talents of everyone.
“Collective ID acknowledges and recognises where we have come from, and clearly defines who we have grown into,” says Brenda Khumalo, the new managing partner and executive client services director.
“A collective is a group that shares common values and interests, and works together to achieve a common objective, and that’s exactly what Collective ID does,” adds Qingqile ‘WingWing’ Mdlulwa, managing partner and executive creative director. “We’re a visionary collective — transformation has united us and sits at the heart of everything we stand and strive for.”
Ireland/Davenport founding partner, Philip Ireland, left the agency in late 2016. It was later suspended from the Association for Communication and Advertising (ACA) of South Africa, along with DDB South Africa and Wunderman South Africa, after the three agencies were found guilty of transgressing the ACA’s Code of Conduct governing tenders and pitches.
“This is an incredibly exciting new era for the agency,” says John Davenport, the other founding partner,. “Our new structure and new additions to the leadership team make the agency genuinely relevant to SA as a society, which is vital because, if an agency isn’t relevant, it struggles to craft messaging that resonates with consumers. As a team, we are just as committed as ever to the creative excellence for which the agency is known. Relevance and excellence are the two things that drive everything we do.”