&Innovation rebrands to DYDX
Product and service design firm, &Innovation, is repositioning under the new name DYDX. “The term ‘innovation’ has become a buzzword and, most importantly, people confuse innovation with ideas — which are really only 10% of any project,” says Nevo Hadas, managing partner at the Cape Town-based practice.
“While we help our clients create new shareholder value, our practice’s strength is fundamentally rooted in change — helping businesses thrive in the new digital market. This is why DYDX was chosen, from the mathematical formula for calculating change.”
DYDX offers clients three core offerings: product and service design; culture and future of work; and digital sales optimisation.
“Over the past five years, we have been fortunate enough to partner with clients on large projects through word of mouth, but mostly stayed under the radar,” Hadas concludes. “Now we’re looking to accelerate our growth into Europe and across the African continent.”