Hoorah Digital acquires Ritual Studio
Digital consultancy, Hoorah Digital, has acquired creative storytelling agency, Ritual Studio, the agency founded in 2017 by creative and former Hellocomputer ECD, Simon Spreckley. Under the terms of the deal, Ritual Studio will be fully merged into Hoorah Digital.
According to Shaune Jordaan, Hoorah Digital CEO and co-founder, the acquisition is a chance for the consultancy to ramp up its creative capabilities. Ritual Studio combines expertise in user experience (UX), user interface (UI) design, CGI, animation, and gaming to enhance storytelling; since its founding, it has worked on projects for Standard Bank, Dragon Energy Drink, and Sneaker Lab.
“Most people think of performance marketing as being all about data and dry numbers,” says Jordaan, “but the truth is that data is most powerful when its combined with world-class creativity and storytelling. By bringing Ritual Studio in the Hoorah Digital family, we’re getting a wealth of creative talent that also understands how brands can translate great customer interactions into tangible business.”
“Since launch, the Hoorah Digital team has shown the value of people-based marketing,” says Spreckley. “I’m really looking forward to doing some innovative work applying technologies like AR, VR, and CGI animation and gaming to the principle. We’re also looking forward to combining our creative expertise with Hoorah’s exceptional data capabilities, using first-party data to fuel creative ideas and media planning.
“Additionally, our user experience and interface design skills provide the chance to expand on Hoorah Digital’s offering around product and platform,” he adds.
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