Hogan Lovells appoints Boomtown
Following a formal pitch process, branding agency Boomtown has been appointed to develop and execute an integrated profile raising campaign for Hogan Lovells in Africa.
“We want Hogan Lovells to be a recognised brand in Africa,” says Abena Poku, marketing and business development manager for Hogan Lovells Africa. “We opened our first office in the region in 2013, having worked on the continent for decades. We felt it was time fort clients to know who we are and recognise us for our quality work, extensive network of local firms, and our commitment to making a difference in Africa.”
Andrew Skipper, partner and head of Africa at Hogan Lovells, adds, “We chose Boomtown to work on the brand development and creative execution of this campaign because their ideas were fresh, original and spoke to the heart of our objectives. They understood our brief and created a proposition that was both engaging and stylish.”