Hetzner SA rebrands
Hosting company Hetzner South Africa has a new name: xneelo. This is the result of its efforts at international expansion to avoid brand confusion with Hetzner Online, a separate company to Hetzner SA; the company already has an office in Canada and intends to launch into new markets.
According to a statement issued by xneelo, “We chose the name xneelo (pronounced ex-nee-lo) with care: inspired by a Latin phrase that translates into the ability to ‘create something out of nothing’. We believe that our new name speaks to the resourcefulness, ingenuity and industrious spirit of our customers — and of our own team.”